Vallis Farm is a regenerative, community-driven enterprise in Frome, Somerset, encompassing food production, craft, events and eco-stays. A flexible brand identity system was developed to reflect the project’s evolving nature, anchoring two core brands, Vallis Farm and The Market Garden, along with sub-brands including Makers, Supperclubs, Camping and Veg Boxes.
The design combines organic typography, seasonal colour palettes and custom icons to create a cohesive yet adaptable visual language, supported by a warm, grounded tone of voice that celebrates craft, community and connection to the land. Work spanned marketing strategy and design across social, digital and print, alongside creative consultancy and campaign planning, delivered over a sustained period as the brand grew and evolved.
